Privacy Policy
Last updated: 26/12/2025
This Privacy Policy describes how RunIt London (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from runitlondon.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of UK data protection law, RunIt London is the data controller responsible for your personal data. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions (if you create an account).
- Shopping information including the items you view, put in your cart or add to your wish list.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include how you access and use our Site, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Advertising and Analytics Partners (Meta/Facebook)
We use advertising and analytics services provided by Meta Platforms, Inc. (such as the Meta Pixel and Conversions API) to measure ad performance, understand customer actions on our Site, and deliver more relevant advertisements on Facebook and Instagram. These technologies may collect information such as your IP address, browser information, pages viewed, purchases, and interactions with our advertisements. Meta may use this information in accordance with its own data use policies. You can control how Meta uses your data for advertising by adjusting your Facebook ad preferences and Off-Facebook Activity settings.
The website may use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. Where you have provided SMS consent, this information may be used to determine when to send cart reminder messages via SMS.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
- Marketing and Advertising. Where permitted by law, we use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. This may include sharing information with third-party advertising partners such as Meta (Facebook and Instagram) using cookies, pixels, and similar technologies to personalise and measure advertising effectiveness, subject to your cookie preferences where required.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
- Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Legal Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal information:
- Contract – where processing is necessary to fulfil an order, provide products or services, manage your account, or communicate with you about your purchase.
- Legal obligation – where processing is required to comply with legal or regulatory obligations (for example tax and accounting rules).
- Legitimate interests – where processing is necessary to operate, improve and protect our business, provided these interests are not overridden by your rights and freedoms (for example fraud prevention, customer service, and analytics).
- Consent – where you have given clear consent, such as for marketing communications, SMS messaging, or non-essential cookies. You may withdraw consent at any time.
Text Message (SMS/MMS) Marketing and Notifications
We may send you recurring text messages (SMS/MMS) for marketing promotions, order updates, shipping notifications, account alerts, and customer support. We may also send abandoned-cart reminders by SMS only where you have explicitly opted in to SMS marketing.
We only send text messages to mobile numbers you voluntarily provide with explicit opt-in consent (for example, by checking an opt-in box, entering your number in an SMS sign-up form, or texting a keyword to our number). We may record the date, time, source, and IP address of your consent.
We do not sell, rent, or share your phone number or SMS opt-in data and consent with non-affiliated third parties for their own marketing purposes. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not collect precise geolocation data through SMS unless you separately opt in to a location-based service.
Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, END, CANCEL, QUIT, or UNSUBSCRIBE to any message, or by contacting us. After opting out, you will receive one final confirmation message and no further messages.
By providing your phone number and opting in, you agree to receive recurring automated marketing and transactional text messages from us.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimise the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Where required by law, we will ask for your consent before placing non-essential cookies, including marketing and analytics cookies (such as the Meta Pixel). You can manage or withdraw cookie consent at any time via our cookie banner (where available) or through your browser controls.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
These cookies and similar technologies may also be used by advertising partners such as Meta to show you relevant ads on other platforms and to measure the effectiveness of advertising campaigns, subject to your cookie preferences where required.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners (such as Meta) to provide services and advertise to you, subject to your cookie preferences where required.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to lawful requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have, in the past 12 months disclosed the following categories of personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
| Category | Categories of Recipients |
|---|---|
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User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Under UK data protection law (UK GDPR), you have certain rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. Depending on your situation, your rights may include:
- Right to Access. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information.
- Right to Object. You may have the right to object to certain types of processing, including direct marketing.
- Withdrawal of Consent. Where we rely on consent to process your personal information, you may withdraw this consent at any time.
- Managing Communication Preferences. You may opt out of marketing emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.
You may exercise any of these rights by contacting us using the contact details provided below.
We may need to collect information from you to verify your identity (for example, your email address or order details) before providing a substantive response. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below and we will try to resolve your concern.
If you are based in the United Kingdom and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority. You can contact the ICO via its website at https://www.ico.org.uk.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information may also be processed by staff and third party service providers and partners in these countries.
If we transfer your personal information outside the UK/EEA, we will rely on recognised transfer mechanisms such as the UK Addendum to the EU Standard Contractual Clauses (or other approved mechanisms), unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please use the Contact Page to get in touch with us, or email us at support@runitlondon.co.uk.